Newcastle made a series of videos called, ifwemadeit.com. They were made for the Superbowl. Well, kind of. They were made to be watched online for the Superbowl, but without paying for Superbowl placement. In fact, they're not allowed to use the word "Superbowl" in their ads, so they call it the "Mega Huge Football Game".
Anna Kendrick is such a sweetheart to watch and this spoof is her bashing Newcastle for cancelling on her Suerbowl commercial days before they were supposed to film because they didn't have enough money, is funny and charming. She says she was hoping to stretch her acting chops, since she doesn't consider herself "beer-commercial hot", but "she likes a challenge".