Is Summer the best time to promote the "Little Guys"?

I came across an interesting article today on iMediaConnection.   It seams, that while the Fall and Winter commercial and viral video content seasons tend to be capitalized by larger companies, like car and electronics.  Summer is when the "little guys" may have an easier time being seen.

Many of the larger companies don't put as much money into advertising during the summer months, when television is mainly playing reruns.

One of the examples they talk about coming from the summer season was the viral ad for the new period subscription service, helloflo.com.  As of today, this video has over 6 million views.

To read the full article, (and you should, it's short), check it out here.

Univ of Phoenix

From our research, the majority of universities in the US have some work to do on the social media front.  One university that is on top of things is the University of Phoenix.  It would make sense that a university that is online would adapt more quickly to social media.

This video is from a campaign they have with NFL wide receiver Larry Fitzgerald, who has decided to finish up his degree here.

AOL & Nicole Richie

This past spring AOL rolled out a whole new group of web series, 15 of them to be exact, many of them hosted by well-known celebrities.  One of my favorites that has become an addiction is Nicole Richie's series called #CandidlyNicole.

In it, "Nicole Richie brings her unfiltered sense of humor and unique perspective to life in a new series based on her irreverent twitter feed. The show follows the outspoken celebrity as she shares her perspective on style, parenting, relationships and her journey to adulthood."

In my opinion, she was the best part of the reality show "The Simple Life" with her and Paris Hilton.  Lukily it appears she hasn't lost any of her sarcasm and willingness to make a complete fool of herself.  Here's one of the episodes.  Nicole raps for today's working woman.

CANDIDLYNICOLE – Fashion icon, creative director of House of Harlow 1960 and Winter Kate and mom, Nicole Richie, brings her unfiltered sense of humor and unique perspective to life in a new series based on Nicole’s clever twitter feed and will follow the outspoken host as she muses on her own daily insights and shares her uncensored perspective on style, parenting, relationships and her journey through life. Produced by Telepictures Productions and World of Wonder with executive producers Nicole Richie and Michael Baum.

Life lessons from an astronaut

Posted October 28 and already over 850,000 views on youtube, Chris Hadfield has a sweet two minute short promoting his new book.



If you're unaware of who Mr. Hadfield is, perhaps you'll remember him from this clip. Canadian astronaut, Hadfield, was a mission specialist on STS-74. He started documenting his time in space to put out on social media to get people excited about space again.  If you'd like to learn more about his book, NPR did a great interview with Hadfield.