I came across an interesting article today on iMediaConnection. It seams, that while the Fall and Winter commercial and viral video content seasons tend to be capitalized by larger companies, like car and electronics. Summer is when the "little guys" may have an easier time being seen.
Many of the larger companies don't put as much money into advertising during the summer months, when television is mainly playing reruns.
One of the examples they talk about coming from the summer season was the viral ad for the new period subscription service, helloflo.com. As of today, this video has over 6 million views.
To read the full article, (and you should, it's short), check it out here.
