Verizon's Droid Maxx has teamed up with Norton to create this funny, action-packed 90 second short. I think the "48-hour battery life" message comes across well.
Wednesday, January 8, 2014
Tuesday, January 7, 2014
P&G celebrates Mom and it pays off
P&G debuted their next "Thank You, Mom" ad for the Sochi Olympics. Once again, the ad does not disappoint. I fought back the tears.
P&G was one of eleven worldwide corporate sponsors that signed on for a ten year contract with the Olympics, contributing around $25 million per year in rights fees.
You may be familiar with their "Thank You, Mom" campaign that has been going on for a couple years, they first launched it for the London Games. We'll see if this Olympics is the bookend for the campaign.
For the previous Olympics, P&G saw a $500 million sales lift from this campaign. This years sales lift predictions are smaller for the winter Olympics as there are fewer participating countries.
What do you think about the campaign, is it still as strong as when it first debuted?
P&G was one of eleven worldwide corporate sponsors that signed on for a ten year contract with the Olympics, contributing around $25 million per year in rights fees.
You may be familiar with their "Thank You, Mom" campaign that has been going on for a couple years, they first launched it for the London Games. We'll see if this Olympics is the bookend for the campaign.
For the previous Olympics, P&G saw a $500 million sales lift from this campaign. This years sales lift predictions are smaller for the winter Olympics as there are fewer participating countries.
What do you think about the campaign, is it still as strong as when it first debuted?
Monday, January 6, 2014
Mimi Foundation lets you forget, "If only for a second".
I came across this video on AdAge, it made it to the number four spot on one of their December charts. The Mimi Foundation runs solely on private funding. They currently help around 15,000 patients battling cancer. This ad is beautiful.
Posted on December 4, 2013, it has over 14 million views. They interviewed 20 of their patients and one of the main things they talked about was once they found out they had cancer, it's pretty much the only thing they could ever think of. They missed being "carefree". The foundation wanted to give them a few seconds to forget. This short has a great combination of sadness and laughter and hope. Watch it all the way through, don't stop when you start seeing clips of the makeup or you will be disappointed.
Posted on December 4, 2013, it has over 14 million views. They interviewed 20 of their patients and one of the main things they talked about was once they found out they had cancer, it's pretty much the only thing they could ever think of. They missed being "carefree". The foundation wanted to give them a few seconds to forget. This short has a great combination of sadness and laughter and hope. Watch it all the way through, don't stop when you start seeing clips of the makeup or you will be disappointed.
Friday, January 3, 2014
Doritos Announces the Five Finalists for Super Bowl Ad
For the first time in the eight years of Doritos Crash the Super Bowl Ad competition, they've opened it up to international entries. All but one finalist is from the US, the final, finger-licking good one hails from Australia.
The winner gets $1m and both the first place and second place winners get their ad played during the Super Bowl. I already have my two favs. (The first two I listed are my choices, I'm a sucker for animals and kids) Which are yours?
"Breakroom Ostrich" by Eric Haviv, Atlanta, Ga.
"Time Machine" by Ryan Anderson, Scottsdale, Ariz.
"Finger Cleaner" by Thomas Noakes, Sydney, Australia
"The Cowboy Kid" by Amber Gill, Ladera Ranch, Calif.
"Office Thief" by Chris Capel, Valencia, Calif.
The winner gets $1m and both the first place and second place winners get their ad played during the Super Bowl. I already have my two favs. (The first two I listed are my choices, I'm a sucker for animals and kids) Which are yours?
"Breakroom Ostrich" by Eric Haviv, Atlanta, Ga.
"Time Machine" by Ryan Anderson, Scottsdale, Ariz.
"Finger Cleaner" by Thomas Noakes, Sydney, Australia
"The Cowboy Kid" by Amber Gill, Ladera Ranch, Calif.
"Office Thief" by Chris Capel, Valencia, Calif.
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