P&G debuted their next "Thank You, Mom" ad for the Sochi Olympics. Once again, the ad does not disappoint. I fought back the tears.
P&G was one of eleven worldwide corporate sponsors that signed on for a ten year contract with the Olympics, contributing around $25 million per year in rights fees.
You may be familiar with their "Thank You, Mom" campaign that has been going on for a couple years, they first launched it for the London Games. We'll see if this Olympics is the bookend for the campaign.
For the previous Olympics, P&G saw a $500 million sales lift from this campaign. This years sales lift predictions are smaller for the winter Olympics as there are fewer participating countries.
What do you think about the campaign, is it still as strong as when it first debuted?
