PlayStation Plays Funny

This made it to #2 on last week AdAge's Viral Video Chart.  It's clever and funny (and in my personal opinion, coming from someone who doesn't play video games),  equally depressing that this is someone's "perfect day".

The Boss is Back

"In addition to taking advantage of live video streaming services to bring its fashion shows to the masses in real time, Hugo Boss has also embraced the power of short film by recruiting famous directors to develop film narratives on its collections."  Media Post

This short, Anthropocene, was created by artist Marco Brambilla.

Toys "R" Us brings the heart back to the toy store

Wow, this is great.  It reminds me of when I was little and thinking to myself while walking through the toy store that I will never turn into one of those adults who would choose to buy a new outfit over a new toy.  This brought back all that excitement again.

According to AdAge, "Toys "R" Us is looking to bring a bit more emotion to its holiday campaign this year.

A year ago the brand's campaign leaned heavily on more promotional messages, like its price match guarantee, free layaway and "door buster" deals. "We've tried to find a better balance between the rational reasons to come to Toys 'R' Us and the emotional reasons to come," said Peter Reiner, senior VP-marketing at the retailer."

Scary Mini

This spot from Mini Cooper, is AdAge's "ad of the day".  Just in time for Halloween.  It does a fun job of showing off the amount of space actually in a Mini.