Wow, this is great. It reminds me of when I was little and thinking to myself while walking through the toy store that I will never turn into one of those adults who would choose to buy a new outfit over a new toy. This brought back all that excitement again.
According to AdAge, "Toys "R" Us is looking to bring a bit more emotion to its holiday campaign this year.
A year ago the brand's campaign leaned heavily on more promotional messages, like its price match guarantee, free layaway and "door buster" deals. "We've tried to find a better balance between the rational reasons to come to Toys 'R' Us and the emotional reasons to come," said Peter Reiner, senior VP-marketing at the retailer."
