PlayStation Plays Funny

This made it to #2 on last week AdAge's Viral Video Chart.  It's clever and funny (and in my personal opinion, coming from someone who doesn't play video games),  equally depressing that this is someone's "perfect day".

The Boss is Back

"In addition to taking advantage of live video streaming services to bring its fashion shows to the masses in real time, Hugo Boss has also embraced the power of short film by recruiting famous directors to develop film narratives on its collections."  Media Post

This short, Anthropocene, was created by artist Marco Brambilla.

Toys "R" Us brings the heart back to the toy store

Wow, this is great.  It reminds me of when I was little and thinking to myself while walking through the toy store that I will never turn into one of those adults who would choose to buy a new outfit over a new toy.  This brought back all that excitement again.

According to AdAge, "Toys "R" Us is looking to bring a bit more emotion to its holiday campaign this year.

A year ago the brand's campaign leaned heavily on more promotional messages, like its price match guarantee, free layaway and "door buster" deals. "We've tried to find a better balance between the rational reasons to come to Toys 'R' Us and the emotional reasons to come," said Peter Reiner, senior VP-marketing at the retailer."

Scary Mini

This spot from Mini Cooper, is AdAge's "ad of the day".  Just in time for Halloween.  It does a fun job of showing off the amount of space actually in a Mini.

Philips Click & Style Campaign

On August 16th, Philips unveiled it's latest campaign to promote it's three-in-one rasor, an interactive campaign by Ogilvy.

The campaign is available on youtube and goes between six different characters in order to create the story of what happened the night before.  There are 625 possible story combinations.

Philips is set to promote its three-in-one electric grooming tool Click & Style in a European campaign created by Ogilvy.

The fully digital campaign – developed by Ogilvy Duesseldorf – is
available on YouTube, with users able to go between six different
characters in order to create the story of what happened the previous
night, with 625 possible story combinations.



Read more at http://www.thedrum.com/news/2013/08/16/philips-click-style-interactive-campaign-unveiled-ogilvy#4zrUrwlfUUCLE37t.99

Philips is set to promote its three-in-one electric grooming tool Click & Style in a European campaign created by Ogilvy.

The fully digital campaign – developed by Ogilvy Duesseldorf – is
available on YouTube, with users able to go between six different
characters in order to create the story of what happened the previous
night, with 625 possible story combinations.



Read more at http://www.thedrum.com/news/2013/08/16/philips-click-style-interactive-campaign-unveiled-ogilvy#4zrUrwlfUUCLE37t.99

Philips is set to promote its three-in-one electric grooming tool Click & Style in a European campaign created by Ogilvy.

The fully digital campaign – developed by Ogilvy Duesseldorf – is
available on YouTube, with users able to go between six different
characters in order to create the story of what happened the previous
night, with 625 possible story combinations.



Read more at http://www.thedrum.com/news/2013/08/16/philips-click-style-interactive-campaign-unveiled-ogilvy#4zrUrwlfUUCLE37t.99

Last weeks #1 Viral Video

Last weeks #1 viral video, according to AdAge.  This ad from Samsung, did a good job of bringing back fond television memories.

"How Will You GoPro" Campaign

GoPro is once again stepping up their quest to be at the top of the branded viral video market.  This campaign has some similarities to the Heineken ad I posted last week.  The contest here is to answer the question, "How will you GoPro?" in 500 characters or less.  Then you create an original drawing, movie poster, collage or any other visual representation of your idea featuring the GoPro logo and lastly and most important for them, you share it with your friends.  The winner will travel with a friend and GoPro crew to film your adventure.  A great way to get people activated and spreading the "GoPro word".

How can we help you.

Humans are wired for stories. May the best story win.

Just came across this from MarketingProfs.com and love this little tidbit I wanted to share with you.  Here's the full article, by Kathy Klotz-Guest,  if you're interested.

"Humans are wired for stories; we're storytelling animals. The resurgence in storytelling, the original social medium, is an important and welcome evolution for many reasons. Memorable stories scale in a way that facts alone cannot. And a multiplier effect is critical in marketing. Finally, stories cut through the tremendous clutter—much of it lacking context and meaning—created by the never-ending content explosion. Here's where stories pay dividends: According to a recent Stanford study, stories are remembered up to 22 times more than facts alone. In a world of noise, the best stories win."

Red Bull Stratos

Posted just two days ago, this clip from Felix Baumgartner completing his world record breaking jump from the stratosphere already has over two million views.  You can see it here, along with a link to the full documentary.




Interesting article on the Huffington Post about what this kind of marketing campaign can do for a company as large as Red Bull and as small as the shop next door.  Written by  Janean Chun.

"Heineken Dropped" Web Series

Heineken started a "Departure Roulette" game a little while ago, now they've changed it up to "Heineken Dropped".  According to their youtube channel the pitch is, "What are men truly made of when taken out of their daily lives and dropped into the great unknown? To find out, Heineken dropped New York biker William in the bustling medina of Marrakech. But time is ticking and melting away. Legends aren't born, they're dropped."

It's a fun almost ten minute doc.  My only recommendation would be to make it shorter.  Too long to be watching at work.

What do you think, is this campaign a good fit for the beer?

Derrick Rose & Adidas making lemonade out of lemons

"Normally, an NBA MVP and star sneaker pitchman going down with a massive knee injury would be a brand's marketing nightmare. But Adidas and Derrick Rose have managed to turn that scenario on its head.

A series of short web videos called "The Return of D. Rose" have chronicled his road to coming back from a torn anterior cruciate ligament suffered in the first game of last season's NBA playoffs." Mashable

Now Adidas celebrates Derrick Rose's brave return to the game.

Welcome to Tokyo

Genki Sudo's, World Order, a unique Japanese band, has a new video out.  It's pretty awesome.

AmEx #PassionProject Series

American Express has started the #PassionProject.  The first two videos came out in June and now they've got quite a collection.  The program is designed to enable and inspire people to pursue their passions.

"The program reflects the findings of the recent American Express LifeTwist study, revealing that Americans now believe success is no longer rooted in a sense of arrival, but defined primarily by the experiences they accumulate, detours they embrace and passions they pursue throughout their lifetime." dailyfinance  As the Declaration of Independence says, "...the pursuit of happiness".

Here's one of the webisodes about the creators of MADE and what they're doing to help new designers.

Tiger Direct shows their fun side.

This may not necessarily make you want to run to Tiger Direct right now, but I'm guessing their goal is that you laugh and will remember them in the future when you're shopping for electronics.

Mr Porter has style

Mr Porter is an online men's store and they're doing great stuff with web series.  In this webisode, we meet musician Nick Waterhouse.  He talks about his style. All shot beautifully and simply.  They do a great job of connecting the video with the brand, after you watch the video you can go to their site and shop what he was wearing.  What guy doesn't want to dress like a musician?  If he doesn't, there are many other videos of well-dressed men with different jobs.

Branded info from Ogilvy Entertainment

Making magic, using logic from Ogilvy & Mather

What a great promo for NYC!

Makes me miss New York.  Well done, Johnny T.

Lizzie Bennet Web Series

This is a new web series to me, but not to hundreds of thousands of others.  Apparently, as of this blog post anyhow, they still don't have a specific brand to make it a branded content series.  Seems crazy.  Here's a sample from the first episode, there are over 100.  In future episodes, additional characters enter the mix.




Here's the article from AdWeek.

Nick Offerman Can Do No Wrong

One of the immortalized videos on FunnyorDie.  So many brands come to mind that would love to be connected with Mr. Offerman.  This video would have been perfect for a "manly man" product.  Old Spice comes to mind.