Dismayed by the small percentage of women in her program, Stanford engineering student Debbie Sterling founded GoldieBlox, a construction toy meant to "prove to the world that engineering for girls is a mainstream concept."
The company strives to encourage little girls to remain interested in engineering by engaging them in story-oriented building. GoldieBlox, has made a set of interactive books and games to “disrupt the pink aisle and inspire the future generation of female engineers.”
Posted on YouTube November 17th, it already has over 3.5 million views.
