Something about this video irks me, but in the end, they did something good, and with Thanksgiving coming up, it's a good time to be thankful for what you have and share the love.
Since this is a blog for branded video, I will just say that the music and close-up clips of this man crying feel like it's screaming at the viewer to cry. This kind of coaxing doesn't make for a strong video. The story itself holds the power, not the dramatic music. This is a simple, touching story, it should be told that way. Also advertising clothing when this man has been homeless seems strange and missing the point. I don't want to sound cynical, it's great they helped him, but I wish they just helped him, instead of promoting the clothing line too.
