Old Spice is creating a new series with their "Old Spice Guy", Isaiah Mustafa. This time he is on the search across the pond, to find "Gentlemanliness". According to AdAge, "Old Spice will release a number of its trademark social-media videos, where Mustafa will share his views on the quirky regional differences in gentlemanly behavior across Britain's biggest regions and cities."
Here is the launch video.
