Ever since I was little, I would get excited for certain commercials. Sprint has a new series called "At Sprint, Everything's Important" that makes me un-mute the commercials when I see James Earl Jones and Malcolm McDowell appear.
My favorite one so far is titled Totes McGotes. This is a great campaign, there is something for everyone. There are renditions of a couple texting while trying to find each other in a store, a girl checking her facebook page, to another person checking emails. AdAge talks about the launch in this article, if you're looking for more information.
