Unilever Project Sunlight

Unilever has launched a new campaign and the video has generated over 2 million views already on youtube, it has the makings to be quite successful.  It's called Project Sunlight.  Here's the info from their website:

"We believe there has never been a better time to create a better future for our children; a world where everyone has enough food to eat and no child goes to bed hungry.
Where every child lives to their fifth birthday and has the right to a happy childhood.
Where every home has enough water to drink and to wash, cook and clean.
And where everybody can enjoy life today while protecting the planet for future generations.
Project Sunlight is a movement that has already started.
It’s made up of a growing community of people who believe it is possible to build a world where everyone lives well and lives sustainably.
Who recognise we can only achieve this if we all work together to do small actions every day that make a real difference.
And who inspire others to join us in making this the way everyone chooses to live."

In this short documentary, Unilever interviews prospective parents about their fears for their child and then shows them a short film about what they hope to achieve with Project Sunlight.  The strength of this video lies in the words and actions of the parents.  It's beautifully done, if I could make one critique it would be to include more of the parents, their thoughts, hopes and fears and less of the video.