Monday, January 6, 2014

Mimi Foundation lets you forget, "If only for a second".

I came across this video on AdAge, it made it to the number four spot on one of their December charts.  The Mimi Foundation runs solely on private funding.  They currently help around 15,000 patients battling cancer.  This ad is beautiful.

Posted on December 4, 2013, it has over 14 million views.  They interviewed 20 of their patients and one of the main things they talked about was once they found out they had cancer, it's pretty much the only thing they could ever think of.  They missed being "carefree".  The foundation wanted to give them a few seconds to forget.  This short has a great combination of sadness and laughter and hope.  Watch it all the way through, don't stop when you start seeing clips of the makeup or you will be disappointed.