There are many ideas and helpful tips to help make a successful branded video, these are my top three.
- Develop your why. What makes you different.
- If you are stuck, ask your customers and/or your employees what they love most about your company.
- Make your story engaging and easy to share.
- Keep it short.
- Connect with your customers at an emotional level, make them want to share.
- Use a trigger.
- Jonah Berger, the author of Contagious, says it well, When you hear the words "Peanut butter", you automatically think of "Jelly". So peanut butter is a trigger, an advertisement for jelly.
- A great example of a trigger is Geico's Hump Day ad. Every Wednesday, this commercial gets passed around online. "Uh oh, guess what day it is!?!"
