Luckily, Unruly seems to have figured out the best day. They analyzed the sharing activity of the 1,000 most shared branded videos during the 52-week period leading up to June 7, 2013. Here's what they found:
*Sharing Activity was highest on Fridays (15.9% above average). With Wednesdays (+14.1%) and Thursdays (+7.5%) the next most active.
*Hold your horses, don't launch your video on Friday. Analysis shows that the viral peak occurs on day two of the campaign. Actually, 25% of all shares occur in the first three days.
Conclusion: Launch your video campaign on Wednesday!
*Check out this blog for the full article.
