Recommended Video Sticks with Consumers Longer

I just read an interesting blog on "recommendations" of videos to friends.  According to Unruly, the impact of the recommendation on consumers is substantial.

Here's their quick breakdown.

• Viewers are more likely to enjoy a video when it has been recommended than when encountered through browsing (14 percent higher enjoyment).
• Viewers are more likely to recall a brand name when the social video has been recommended than when encountered through browsing (7 percent higher recall).
• Viewers are more likely to engage with an ad's messages when the social has been recommended than when encountered through browsing (10 percent higher brand association).