I'm sure by now you've seen this Dove ad. I just watched it again and again, it brought tears to my eyes. Dove has been doing this right for awhile now with their Real Beauty campaign. We've seen their commercials about how their product is better on your skin than other soap, but this video and others they do like it, make you want to by the product based on their mission to make women feel empowered and comfortable in their own skin, it grabs you at the emotional level and that's powerful. Here is the video.
And here's how it went viral on Twitter.
