This ad came online January 10th and made it to #2 of the AdAge Viral Chart list last week. It's not at over 12 million views. Duracell's, "Trust Your Power" campaign features Seahawk's fullback Derrick Coleman. Coleman has been deaf since he was three. The one minute video tells as much of the story as it can of all Coleman had to overcome to be where he is today. He's the perfect role model for their campaign slogan.
The spot was originally intended for the web only, but hopefully they bring this to the air soon.
