These companies are proving that they know their customers and are working towards an integrated marketing campaign. There are people on GEICO's Facebook page searching for the camel t-shirts from their "Hump Day" commercial and Progressive is even selling "Flo" halloween costumes.. talk about viral.
This list is based on YouTube and Facebook subscribers, interaction with subscribers, and the variety and creativity of the videos that offer a sense of the company life and mission.
1. Farmers Insurance
"We are Farmers! Bum, ba, bum, ba bum, bum bum!" Farmers Insurance YouTube page is chock-full of helpful and funny videos. They have a playlist called "15 seconds of Smart" (perfect for Instagram) that has funny, cute, and helpful safety tips. Overall, they have a great variety of videos on their YouTube channel that shows off their company voice.2. GEICO
GEICO's YouTube site is fun to search through. You can just keep letting the commercials play. I'm sure this team has a great time coming up with these.The only thing I wish the site had were some videos with helpful tips and videos that introduced us to more people who work for GEICO than just the Gecko and Maxwell the pig. Maybe they could be interviewed by one of the mascots. Also, I think some good customer testimonials wouldn't hurt either. As far as the funny goes though, definitely the best of the bunch.
3. State Farm
One of the few insurance companies on this list that makes sure their videos don't just live on YouTube, but also on Facebook. There are lots of videos on getting the most out of State Farm's website and helpful tips to protect yourself and those around you. There playlist topics range from Teen Drivers Safety to Turkey Fryer & Cooking Safety to Testimonials. Lots of good content and help to be found in these videos.4. Progressive
The Progressive culture is strong. By now, everyone probably knows about Flo, the Progressive mascot. She has her own Facebook page and I can tell you after reading both the regular Progressive page and Flo's page, it's good to be Flo. Even the complaining customers can't stay angry at Flo. Their YouTube page has a lot of Flo videos, but they're mainly commercials. I think it would be fun to have more videos with helpful information for Progressive customers and some meaningful short docs of how Progressive has helped specific customers. Maybe even some funny shorts with Flo out on the street interviewing people, ala Jay Leno's "Jaywalking."5. Allstate Insurance
Allstate does a great job of introducing us to their employees through short interviews. A company that shows how much they value their employees, gives the feeling that they also care for their customers. They also have some older playlists with helpful tips from boat safety to how to check the oil in your car.6. American Family
American Family has loads of helpful videos. Many of them are animated, more like a slideshow, giving helpful tips. Their latest campaign is about "sharing your dreams" and that American Family will protect them. What person can't connect with that idea?7. Esurance
Esurance is another company that is doing a great job of getting their videos play beyond YouTube. Their Facebook page shares a lot of video. They even have a link called "Meet Esurance," where we get to meet one of their sales and customer service trainers. Their YouTube page is loaded with goodies, including more videos introducing us to their employees and cute animated "how to" videos (how to parallel park, how to change a flat tire...).
8. Liberty Mutual
Liberty Mutual has a Winter Olympics campaign going on right now. They're making sweet and inspiring short documentaries of some of the latest Olympians.They also have a good variety of videos, including short safety videos, videos on careers at Liberty Mutual and videos on how they've helped rebuild businesses after catastrophes like the destructive tornado that hit Moore, Oklahoma this past summer.
9. MetLife
Of course MetLife has the adorable Peanuts ads, which the kid in me can watch over and over. But they've got more than just cute cartoons. They have videos with explanations of benefits as well as my favorite, short documentaries focusing on some of their customers. Their site feels like they're just entering the social media video world, but they're off to a great start.10. AAA
AAA has a variety of helpful videos, from travel tips, all the way to the correct way to hold a steering wheel. They have a whole playlist just on winter driving tips and, in these frigid temps, I'm sure they come in handy. AAA has the best variety of video content of all the companies featured here. I personally love the videos on buying a car, because I never know the right questions to ask.