Old Spice is advertising their Old Spice Re-fresh Body Spray. They're targeting a younger demographic, trying to get in with the "young, cool kids" and competing with Axe Body Spray. It will be interesting to see how it does. I certainly enjoyed the video. I'm curious who buys this product, if it's the mom buying it for their son or if the guys are purchasing it themselves. Either way, it's funny and clever.
AdAge has more information on this campaign, you can check out the article here.
