Wednesday, October 9, 2013

AmEx #PassionProject Series

American Express has started the #PassionProject.  The first two videos came out in June and now they've got quite a collection.  The program is designed to enable and inspire people to pursue their passions.

"The program reflects the findings of the recent American Express LifeTwist study, revealing that Americans now believe success is no longer rooted in a sense of arrival, but defined primarily by the experiences they accumulate, detours they embrace and passions they pursue throughout their lifetime." dailyfinance  As the Declaration of Independence says, "...the pursuit of happiness".

Here's one of the webisodes about the creators of MADE and what they're doing to help new designers.