Heineken started a "Departure Roulette" game a little while ago, now they've changed it up to "Heineken Dropped". According to their youtube channel the pitch is, "What are men truly made of when taken out of their daily lives and
dropped into the great unknown? To find out, Heineken dropped New York
biker William in the bustling medina of Marrakech. But time is ticking
and melting away. Legends aren't born, they're dropped."
It's a fun almost ten minute doc. My only recommendation would be to make it shorter. Too long to be watching at work.
What do you think, is this campaign a good fit for the beer?
