Humans are wired for stories. May the best story win.

Just came across this from MarketingProfs.com and love this little tidbit I wanted to share with you.  Here's the full article, by Kathy Klotz-Guest,  if you're interested.

"Humans are wired for stories; we're storytelling animals. The resurgence in storytelling, the original social medium, is an important and welcome evolution for many reasons. Memorable stories scale in a way that facts alone cannot. And a multiplier effect is critical in marketing. Finally, stories cut through the tremendous clutter—much of it lacking context and meaning—created by the never-ending content explosion. Here's where stories pay dividends: According to a recent Stanford study, stories are remembered up to 22 times more than facts alone. In a world of noise, the best stories win."