GoPro is once again stepping up their quest to be at the top of the branded viral video market. This campaign has some similarities to the Heineken ad I posted last week. The contest here is to answer the question, "How will you GoPro?" in 500 characters or less. Then you create an original drawing, movie poster, collage or any other visual representation of your idea featuring the GoPro logo and lastly and most important for them, you share it with your friends. The winner will travel with a friend and GoPro crew to film your adventure. A great way to get people activated and spreading the "GoPro word".
