"Normally, an NBA MVP and star sneaker pitchman going down with a massive knee injury would be a brand's marketing nightmare. But Adidas and Derrick Rose have managed to turn that scenario on its head.
A series of short web videos called "The Return of D. Rose" have chronicled his road to coming back from a torn anterior cruciate ligament suffered in the first game of last season's NBA playoffs." Mashable
Now Adidas celebrates Derrick Rose's brave return to the game.
